Website Promotion Article

One way link building services that work

I am often asked the following question: “Steve what would you say is the best way to promote a website?”

Now this is such an “open question” but the way in which I go about answering the question is by talking about the power of one-way links. To gain a link on another website is beneficial for two reasons; firstly the search engines view the link as a form of “vote” and the more powerful the site the powerful the vote. Secondly the link is a way of increasing the exposure of your website; the visitors to the site where the link has been obtained now become potential visitors to your website.

So which are the best forms of one-way backlinks?

I personally prefer backward links that are within the content of the page, rather than a link that is to be found in the footer or under a title such as “sponsored links” on the right or left hand side of the page.

I would advise people to avoid paid links – yes I agree that these may well provide short term benefits but I believe in playing the long game. I aim to stay at the top of the Google search rankings for many years rather than just a few months and to do this I need to play by their rules – one of which clearly states that to buy links goes against their guidelines.

Excessive link exchanging with other webmasters should also be avoided and I personally also stay well clear of mass directory submission and blog commenting.

I therefore concentrate on producing top quality content which I then either include on my own websites or I distribute it around the internet for other webmasters to use on their sites. This is a formula that has been working well for me and my clients for the last ten years, so much so that this website is currently No1 on Google for the very competitive phrase of “web promotion service”.

This really is a one-way link building service that works!