Website Promotion That Works!
I became involved in web promotion after being badly let down by a number of so called web promotion experts when I was in my early twenties.
You may well have heard the famous saying that there is no point in having a professional looking website if nobody ever visits it. This was exactly the attitude that I had, I had a couple of superb looking websites but I needed to find the best ways to attract people to read through their content. By far the best way to do this is to gain high rankings within the major search engines, the problem that I had back then was that I had absolutely no idea as to how to achieve this. I therefore enlisted the help of other people and I went from one disaster to another and I have to admit that I wasted a large amount of money along the way.
As you might well imagine, this caused a great deal of frustration. There was only one thing for it; I decided to learn about the best ways of promoting a website for myself. I did not have the goal to become a web promotion consultant; I just wanted to educate myself in the world of website promotion so that I would not have to keep throwing money down the drain.
There sure was a lot to learn and progress was not exactly quick. I did however realise that hard work was required to master the art of website promotion and I was definitely prepared for this.
I have now been involved with promoting my own personal and business websites and those of my clients since 1999. I have to admit that at times it can be a somewhat frustrating task as Google likes to keep me on my toes with all of their algorithm updates. Keeping up to date with these and attempting to second guess what Google might do and change next is an essential part of the role.
Overall I see it as a challenge and I have to admit that I love what I do which makes me a very lucky person. Yes, of course, when rankings fall and when traffic levels to a website fall, then it is annoying. There are always reasons for these falls and in a way this is where it can become interesting. Websites will always rise and fall in the rankings and at times we can learn more from the falls.
The majority of my clients will have between five and ten main key phrases that they are looking to promote. To purely focus on these phrases when obtaining the all important backward links would not be prudent as this could then lead to an over optimisation penalty and Google could view this as an un-natural link profile. The solution, in my opinion, is to promote numerous key phrases from each page of the website but with slightly more emphasis on the main key phrases. The links have to be built on a gradual basis, again due to the fear of being caught out by any form of over optimisation penalty. The process is therefore very much seen as a long term project.
If you would like to have a chat to discuss all of the above in more length or to ask any questions that you might have please feel free to contact me.